All You Need to Know About SEO in the Next 2 Minutes
Don’t worry it’s just about two minutes!
We know you are a business owner. No matter to which level or niche your business belongs, but what matters is your business growth. Let’s begin quickly with the online status of your business. Yes, in this digital era to be the front-runner, you need to own social status. However, this social status is the online reach of your business.
In this never-ending, long-tail competitive world, if you are not visible to the customers, you are losing reach every second. Believe it or not, your business can be judged, probably when you are not available on SERPs. Now, what are SERPs?
SERPs are basically the search engine result page that users come across when they look after their query on search engines like Google, Yahoo, Binge, etc. These typically work on keywords targeted through SEO.
And SEO is the long waiting action you must take before it's too late!
What is SEO?
SEO, aka Search Engine Optimization, is the organic technique that improves website traffic. It basically helps in the listing of your web pages or content in search results, based on certain keywords that match your business domain. You can understand keywords as the search terms that any SEO service provider or SEO agency works on, to make your site rank in the top results (SERPs).
SEO is classified into three types, i.e Technical SEO, On-page SEO, and Off-page SEO.
1. Technical SEO:
Technical SEO is the process that optimizes your entire website so that search engines can crawl and index them easily. It plays a vital role in ranking your website because if you haven’t done the technical SEO part yet, search engines won’t even consider your site. In fact, they can’t even find you, nor can they read your website. As a result, your business will be pushed back in vain.
Therefore, you need to make sure your website meets all the requirements for indexation on search results. Before, you must put technical SEO as your priority and get it done as soon as possible.
These are the key points, your website should meet in terms of technical SEO to improve organic ranking and thus get traffic at a higher pace:
- Use SSL certificate
- Make your website responsive
- Ensure it is mobile-friendly
- Audit the speed
- Get an XML sitemap
- Free all the dead pages
- Get accurate permalink structure
2. On-Page SEO:
On-page optimization is the essential part that makes the user stay on your website and easily navigate across the sections and pages to give them the best user experience throughout.
“Content isn’t just the king, it’s the kingdom now!”
Your website needs to meet the user demand with the well optimized and quality-oriented content with the right keyphrase, short and long-tail keywords, meta tags, internal links, alt texts, titles, and subtitles to rule over the internet.
Apparently, you must focus on being genuine and truthful to your audience to build a strong relationship with them. The services your business provides to the customers or clients must have transparency in them, so that you can have a line of trustworthy bond with them in order to make them your potential clients who would definitely add profit to your sales and revenue in both short and long-term goals. Above all, always make your content compelling enough to attract users to click the link in seconds.
3. Off-Page SEO:
Off-page SEO is the tactic that involves activities done outside the website to increase traffic and boost site ranking. The fundamental unit in off-page SEO is the link-building technique. However, local SEO, content marketing, and social media activities too devote their equal contribution.
Off-page SEO establishes your brand authority in which you get links from high-performing websites so that Google can understand your worth and boost your site ranking on search engines.
Blog commenting, forum submission, guest posts that add major value, questioning and answering on different sites like Quora, and creating awareness on different sites to add value to your own site, all counts as part of off-page SEO. On the same side, with these activities, you also get the opportunities to engage better and be in the good books.
Hope you got your basics clear. And why topics like SEO are being emphasized lately, can be answered easily now. At this stage, when you are aware of all the terms of SEO and its importance, as a major factor of Digital Marketing, you will definitely not like to miss any chance to be on the top results.
“If there’s one thing that can excel your business organically, it is the SEO.” Search Engine Optimization, the most cost-effective marketing phenomenon knows exactly how to target your audience and make them your customers. "The websites doing SEO have already got 50% of the entire traffic from the internet. Apparently, 90% of the traffic is received by websites appearing on the first page of the search result.”
With the right approach and strategic planning, you can consume most of the leads and be at the top of your competitors. For this, you just need the right SEO agency.
CN Digital, the professional SEO company has been helping websites gain the position in the top result pages to not just gain maximum traffic but to also get high ROI to boost their business profit, growth, and branding.
Tags: seo, search engine optimization, seo agency, local seo, seo service provider, seo agency in India
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