DEMYSTIFYING MUM: AN INSIGHT INTO HOW IT WORKS
The MUM update aims to improve the search process used by Google so that it is able to meet the changing variety of searches needed by internet users. It is a thousand times more powerful than BERT, which was developed in 2018 by Google itself. BERT aka Bidirectional Encoder Representations from Transformers is used for NLP (Natural Language Processing) pre-training that helps the system to better understand the search query just like humans do. Being an advanced AI module, it reads and generates results from various sources present without being limited to only one particular language. It constantly monitors the process of every search query and every search result to provide an accurate result of who or what is relevant to your needs. In a way, it lists the most relevant people, businesses, and locations in any given search, by adapting to changing search trends and improving itself with each search. This algorithm by Google is so powerful that it can generate search results after scanning seemingly endless and vast pools of knowledge on the internet and that too spanning across 75 different languages. So, the next time you are searching for anything, you won’t just view it in the language in which you made the search. Google will bring the best answer for your question even if it belongs to a different language or non-text format. Even if you import an image and ask a complex question like; should I wear this dress for my summer trip? You will get the direct answer along with other forms of content with relatable suggestions. MUM will answer you like a pro, or expert, as Google suggests. The Vice President of Google, Pandu Nayak declared through a blog post on May 18, 2021:“We’ll bring MUM-powered features and improvements to our products in the coming months and years. Though we’re in the early days of exploring MUM, it’s an important milestone toward a future where Google can understand all of the different ways people naturally communicate and interpret information.”
This AI-based technology, the MUM update can understand information across text, image, video, audio, and other modalities. Therefore, in the upcoming future, you don’t need to stress yourself by making multiple searches for a single answer, solution, or suggestion.